Image composition

Image 1:

blue-wash-50

Choice of Image: A photo taken from the top of CN Tower

 

Concept of Composition:

To pretend the photo was taken from a high-rise hotel room with view, with a title of: “Book Now”. Therefore, to create an effect of successful booking of an awesome night-view room from Expedia hotel booking, and thus to drive customers to book from Expedia.ca

 

Elements of Photography: Rule of Thirds

 

Photo Modification: Blue Wash 50% Filter. Makes the night view more enchanting.

 

Photography Equipment: Samsung Galaxy Note 6 SM-G920W8

 

Effects created by: Samsung Integrated Photo Editor

 

Image 2:

light-flare-80

Choice of Image: A photo taken in Algonquin Park

 

Concept of Composition:

To use this photo as an example of road trip, with a title of: “Your Next Trip Is Only A Few Clicks Away”, which indicates that booking from Expedia is simple. Therefore, it can drive customers to book from Expedia because they would like to have a nice trip like what is shown in the picture.

 

Elements of Photography: Leading Lines

 

Photo Modification: Light Flare 80% Filter. Makes the sunny day more joyous.

 

Photography Equipment: Meitu M4

 

Effects Created By: Samsung Integrated Photo Editor

 

Image 3:

vintage-100

Choice of Image: A photo taken when stuck on road

 

Concept of Composition:

With a title of: “Stuck On The Way? We Have Another Solution”, it creates an idea that Expedia can offer you more options than any other trip booking websites. Therefore, it drives customers to book from Expedia instead of other online booking websites.

 

Elements of Photography: Diagonal lines

 

Photo Modification: Vintage 100% Filter. It makes the photo looks a little center-focused and gray, which implicates the feeling of getting bored when stuck on the road.

 

Photography Equipment: Meitu M4

 

Effects Created By: Samsung Integrated Photo Editor