This is a video I created by using Instagram. The device I used for the recording is my Samsung Galaxy Note 6. Instagram video is a great tool because of its integrated video editor. It is very easy to use and create the type of video I want. The main character in the video is my own puppy, and training him takes a lot of time. Instead of shooting a long-lasting video with many failures, Instagram video allowed me to only capture the moments I wanted as well as deleting the fail parts without losing the rest of the recording. In my opinion, Instagram video can be a great tool for many brands’ advertising, especially when it may take many attempts in order to get the best recording – such as pet food companies that require pets to be their main characters in their advertisement.