Communicating with imagery

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Click here to see Chrysler 300 official site

The first photo is a exterior gallery from Chrysler 300 official site. Besides the shiny 2016 Chrysler 300, the background appears to be a luxury condo. The message behind it is clear: luxury condo = living in a high-end lifestyle = Chrysler 300. The photo is not just about the car, it’s more about the lifestyle customers can get if they buy Chrysler 300. Combining with the price “Starting from $39995”, there is a potential for the company to attract more consumers, consumers who dreamed of having a luxury car and living a high-end lifestyle, but can’t afford a Mercedes.

 

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Click here to see the video

The second photo is the cover page of one of the World of Warships Patch Update Videos. World of Warships is a combat game with WWII warships theme made by WarGaming Company. They’ve used this interesting approach for each of their patch update video since the launch of the game: it is always this beautiful lady explaining the patch update information, with the full of charm “Greetings fellow Captains” at the beginning of each videos. It is not only because vessels have been referred as “her” by sailors from long time ago: considering the targeted audiences of the game – mostly male players, it significantly built a personal relationship between the lady and the players, and thus further with the game itself.

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